Pricing cuts range from anywhere between $30-$800 here in the U.S. The pricing below comes from a article on CNET:
- EF 8-15mm f/4L Fisheye USM, down $150 to $1,250
- EF 16-35mm f/2.8L II USM, down $100 to $1,600
- EF 24mm f/1.4L II USM, down $100 to $1,550
- EF 24-105mm f/4L IS USM, down $150 to $1,000
- EF 28-300mm f/3.5-5.6L IS USM, down $50 to $2,450
- EF 70-200mm f/4L IS USM, down $100 to $1,200
- EF 70-300mm f/4-5.6L IS USM, down $100 to $1,350
- EF 85mm f/1.2L II USM, down $100 to $2,000
- EF 100mm f/2.8L Macro IS USM, down $50 to $900
- EF 135mm f/2L USM, down $50 to $1,000
- EF 200mm f/2.8L II USM, down $30 to $750
- EF 200-400mm f/4L IS USM Extender 1.4x, down $800 to $11,000
- EF 300mm f/4L IS USM, down $100 to $1,350
- EF 400mm f/2.8L IS ll USM, down $500 to $10,000
- EF 500mm f/4L IS ll USM, down $500 to $9,000
- TS-E 24mm f/3.5L ll, down $100 to $1,900
I'm probably most excited for the 16-35mm as it is probably most similar to the Sigma 18-35mm, and brings OIS (Optical Image Stabilization) to the party. The other significant standouts here are the 24-105mm, 100mm, 135mm, and 200mm as they are all $1000 or less. That's stellar pricing for L-glass.
This should be seen as a good thing, but I can't help but agree with some of what is being said online. This could mean that Canon is in trouble and they're trying to incentivize consumers to stick with them. I do not think this is going to be enough, as their time to capitalize on a market that was wide open a year ago has passed. An unfortunate situation for them because I've seen plenty of people willing to wait Canon's stubbornness out, including myself. I simply grew tired of waiting for them to bring an affordable 4K option to market. The recent announcement of the XC10 shows exactly how out of touch they are in my opinion - or it might just be that they simply don't care.
What do you think? Feel free to comment down below.